How to Establish Trust and Influence Art Directors
Eight years ago, Anna Raff quit her job as a designer at the Metropolitan Museum of Art to go back to school and pursue a career in illustration. Upon graduation, completely unknown as an illustrator and forced to freelance as a designer, she developed creative ways to promote and market herself in pursuit of work in children’s publishing. This past summer, she signed a contract to illustrate her ninth book. In an industry where the balance of power has shifted to Editorial and Sales, who can blame art directors for being cautious about trying someone new? In her talk How to Establish Trust and Influence Art Directors, Anna describes her route to her first book contract—discovering along the way—how to recognize your strengths and weaknesses, and when necessary, exploit them without losing your soul.
This lecture is sponsored by the MFA in Illustration Practice.